How Spanx Became A Billion-Dollar Business Without Advertising

Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.

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Sara Blakely started Spanx in 1998 and never gave up. She just sold her company for over a billion dollars. [Image] : r/GetMotivated