Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal

Shoppers Say This “Figure-Flattering” Wacoal Bra Is Supportive

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Alexandra (Ali) Alquiza on LinkedIn: Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business…

Direct-to-consumer lingerie brand Lively acquired for $85M

Body Magazine // Wholesale Lingerie News

Offering sleek, comfortable support in a silhouette specifically designed to fit and flatter fuller figures, Wacoal's Simply Stated Full Figure Bra

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Wacoal Women's Superbly Smooth Underwire Bra 855342, Up to H Cup - Macy's

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy