Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Aerie debuts body-positive campaign for men's underwear featuring 4 'real' guys

Aerie Admits #AerieMAN Campaign Was An April Fools Joke And Not A Lot Of People Think That's Funny

American Eagle's body-positive lingerie line Aerie is thriving while Victoria's Secret fails

American Eagle Launches Body-Positive Mens Underwear Campaign Because The Real You Is Sexy! #AerieMan - Good Things Guy

Model In American Eagle April Fool's Day Ad Was Duped Just Like Everyone Else - VIDEO - Towleroad Gay News

6 months after Aerie poked fun at male body positivity, this is what's gone down

Aerie's Body-Positive Men's Underwear Campaign and Notoriously Dapper, Kelvin Davis

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Model In American Eagle April Fool's Day Ad Was Duped Just Like Everyone Else - VIDEO - Towleroad Gay News

Spoof Or Not, The 'Aerie Men' Campaign Is Pretty Great

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Why Aerie's 'Body Positive' Campaign Isn't The Lingerie Addict - Everything To Know About Lingerie