Alfons Valls – ASOS Activewear

ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.

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Egzon Hyseni from Kosovo

Alfons Valls – CD / Art Director from Barcelona, based in London

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