The supermarket teamed up with the model with the goal of empowering others with the unfiltered photos.
Primark flooded with praise for using woman with rolls and stomach hair to model lingerie - Manchester Evening News
Asda shoppers blast supermarket for using plus-sized model in lingerie that 'doesn't fit' - Daily Record
Texas mother shows off stretch marks in lingerie shoot
Asda showered with praise for using woman with stretchmarks to model lingerie - Hull Live
I make £1.5m-a-year cooking in lingerie in front of my kids – it
Asda praised for using mum-of-two with stretchmarks to model lingerie - Heart
Asda flooded with praise for using models with curves and stretch marks - Wales Online
George at Asda praised for using 'real woman' to model lingerie - Liverpool Echo
Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live
Asda flooded with praise for using models with curves and stretch marks - Wales Online
I wear my stretch marks like an accessory, my body is a work of art and I love posing in my undies - you should too
Mum poses for lingerie photoshoot to inspire women to embrace their stretch marks
I have stretch marks, cellulite and a belly - I won't stop showing off my real mum bod, men get praised for it
FHM - June 2015 IN PDF, PDF, David Letterman
Texas mother shows off stretch marks in lingerie shoot