Asda targets overseas expansion for George brand

Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion of its own-brand clothing label through franchising partnerships.

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Walmart-Owned Asda Demands 50% Discount on Canceled Orders

Asda to launch George brand into homewares, News

B&M shares jump 4% on reports Asda is considering £4.4bn takeover bid, The Independent

Asda plots online boost for George clothing brand

Navigating Complexities in Asda's European Expansion

Bobbi Christie - Creative Services Manager - George at Asda

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Asda ups its fashion game

Asda to expand baby product offerings in stores and online

George targets online growth after multichannel boost, News

George at Asda

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Joules hires George at Asda boss for CEO role, targets global growth