INDIANAPOLIS — Penn State football coach James Franklin came clean during Big Ten media days: when the school surveyed its fans about their favorite concession items at Beaver Stadium, it really wasn’t interested in those answers. Those questions were just a ruse to get to the question the Penn State athletic department really cared about: what the Nittany Lions’ fan base wanted most from the annual Whiteout game. When Franklin and athletic director Patrick Kraft went over the data, one thing became clear: the opponent wasn’t what mattered most to the Nittany Lions’ fans. “We did a very simple poll
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