There is a struggle being waged between big national / multinational brands and . wants to control these brands, their products and their price.
How Big Data Analysis helped increase Walmart's Sales turnover?
National Brands - Crunchbase Company Profile & Funding
Why Walmart won't stop selling the National Enquirer
Big-Name Food Brands Lose Battle of the Grocery Aisle - WSJ
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Franchise Times Top 400 Ranks the Largest Brands in Franchising, From-the-issue
Why Performance-Powered Brand Marketing Is a (Big) Game Changer
LVMH Buoyed by Big Spenders in Europe and U.S. - WSJ
Why is China's e-commerce market such a big deal and how can African brands take advantage of it? - Development Reimagined