Wonderbra's famous 'Hello Boys' ad makes a comeback with a twist

Almost 25 years since it first graced billboards Wonderbra is evoking the spirit of its controversial 'Hello Boys' campaign, putting a modern twist on the poster shifting the focus away from the male gaze.

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Wonderbra's iconic 'Hello Boys' ad makes a comeback

Eva Herzigova's Wonderbra Ad Named The Most Iconic Billboard Ever

A lot has changed since Wonderbra launched its 'Hello Boys' campaign 25 years ago

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Wonderbra's iconic 'Hello Boys' ad makes a comeback

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