What is Brand: How do you know if your brand is creating an emotional connection? - Mercury Creative Group

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

How To Build Brand Emotional Connection

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