Bras without underwire: Why we love soft bras

It isn’t so long ago that any bra would automatically come with an underwire. After all: that was the classic version. Today, however, the choice of beautiful bras is growing on a daily basis. Soft bras – meaning bras without underwire – are now represented in all lingerie shops everywhere. Not surprising, as after all

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Glamour without sacrificing comfort. Meet the wireless version of our popular So Obsessed Push-Up Bra, featuring Memory Fit padding for extra

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Bras without underwire: Why we love soft bras

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