Clearblue® Launches First Ever At-Home Product That Can Indicate a Woman's Current Stage of Menopause¹

Description

Clearblue® drives clarity in the Menopause Category with launch of Menopause Stage Indicator Clearblue ® , the world’s #1 selling brand in home pregnancy and fertility tests 2 , is expanding to a new category – menopause. Women in or approaching menopause are underserved consumers, as more than two in three women feel unprepared to take on their menopause journey 3 , and only 45% feel they have enough information to manage it 4 . In response, Clearblue ® is turning up the volume on the menopause conversation by launching its new Clearblue ® Menopause Stage Indicator, the first and only product to combine a woman’s urine FSH measurements with her age and cycle history to indicate her likely menopause stage. 1 Clearblue Menopause Stage Indicator (Photo: Business Wire) “The topic of menopause has 10x more searches than fertility, yet only makes up 25% of the conversation size 4 ,” said Leah Wood, Clearblue ® Brand Director. “The silence around it is palpable and it’s our hope that if