Triumph's new Super Cool Bra, unveiled in Tokyo, comes complete with gel pads which should be placed in the freezer for up to two hours before inserting into the cup area.
Japan iced bra aims to keep everywhere cool
Japan iced bra aims to keep everywhere cool
Super cool bra unveiled in Japan
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Underwear like you've never seen before – these “super cool bras
Japan iced bra aims to keep everywhere cool
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