Don't Cut Your Brand-Marketing Budget. Rethink It.

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

Don't Cut Your Brand-Marketing Budget. Rethink It.

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Robert Van Grootel on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

How Nimble CMOs Invest Their Marketing Budgets Free Summary by Jessica Apotheker et al.

David Ratajczak on LinkedIn: #canneslions2023 #genai #cmos #branding #ffr #growth

The 16 Rules of Brand Strategy. How to radically assert your

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Boston Consulting Group on X: Brand marketing is an easy target

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Driving Growth With D2C: Defining Your Brand Through Data and