Mattel Is Making Disney Princess Dolls Again - WSJ

Description

At Mattel, Disney’s princesses aren’t damsels in distress. They are saving the day.
A line of dolls hitting the shelves will test whether the new design mojo is working

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll

Mattel Is Making Disney Princess Dolls Again - WSJ

Mattel Is Making Disney Princess Dolls Again - WSJ

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll

Disney and Mattel team up to launch re-imagined line of Disney Princess dolls - ABC News, disney princess

Mattel Is Making Disney Princess Dolls Again - WSJ

Cost-Effective New CreativeSoul Dolls Inspired by Disney Princesses Now Available, disney doll