Nike Divests Hurley To Sharpen Focus On Consumer Direct Offense

Nike will sell the Hurley brand to brand management company Bluestar Alliance for an undisclosed sum. Bluestar plans to build on Hurley’s existing global presence and evolve the brand into a complete lifestyle portfolio, with action sports playing a key role. Nike acquired Hurley in 2002 and has since grown the brand to 29 stores, including […]

Bellow Press - Previous Editions of Workplaces Magazine and The Business of Furniture

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be 1541700961, 9781541700963

Nike's New Business Model Focusing on DTC: What Business Students Stand to Learn

BoardSport Source, Issue 95, February / March 2019 English by Source Magazine - Issuu

Instant Analysis: Nike Launches New Initiative, Will Cut 2% of Global Workforce

Fy12-13 Nike Inc CR Report, PDF, Lean Manufacturing

Leaked images: Former high-end surf brand Hurley pivots to inflatable pool floats and “performance” bodyboards! - BeachGrit

EXEC: Nike Highlights Consumer Direct Acceleration Progress

Nike's New Business Model Focusing on DTC: What Business Students Stand to Learn