Dove ads with 'real' women get attention

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.
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Dove has become more than a skin care brand. Its beauty campaign reaches to women of all ages, races, and sizes.

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PDF] Performing Beauty: Dove's “Real Beauty” Campaign