When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
How Lululemon Builds Community To Create an Iconic Brand - Simon Mainwaring
How The Lululemon Brand Became Iconic In Athletic Wear - Kimp
Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine
Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance
The Brand Story: Lululemon - MarcomCentral
Start - Tharawat Magazine
Lululemon: can it last?
Start - Tharawat Magazine
Start - Tharawat Magazine
Brand Lululemon: An Unconventional Journey - Paul Writer
Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine
Sword & Plough Green Signature Tote Bag
Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ
Lululemon Branding Strategy
Lululemon Marketing Strategy 2021 International Society of Precision Agriculture