Elf Cosmetics tapped into the trifecta of going viral with Gen Z, celebrity videos and hip-hop.
A whole cultural moment started on TikTok as a way to engage Gen Z.
Here's Why TikTok Is So Obsessed With e.l.f. Makeup's Must-Haves
Cosmetics' Innovation On TikTok The Shorty Awards, 51% OFF
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Cosmetics' Innovation On TikTok The Shorty Awards, 51% OFF
Cosmetics' Innovation On TikTok The Shorty Awards, 51% OFF
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