Why Y2K Fashion Is Rooted In Nostalgia & Lost Time

Recently I wondered if my current fashion choices — and the still-burgeoning Y2K trend — were somehow a way to go back in time and recapture the moments I felt I’d missed out on.

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

The MTV VMAs Y2K nostalgia feels claustrophobic

EXCLUSIVE: The Top Trends Consumers are Buying for Spring

Winter 2021 Nostalgia by META - Issuu

Nostalgia Marketing: How Brands Can Make A Comeback with Gen Z

Beabadoobee's Fake It Flowers: a near-flawless record of Y2K nostalgia

i8.amplience.net/i/liberty/y2k-vs-70s-fashion-tren

The new nostalgia in advertising

The Allure of Millennial Nostalgia

Gen Z's 'nowstalgia' for Y2K fashion is leading to a thrifting explosion