Framing Effect In Psychology

The framing effect in psychology refers to the bias where people react differently to a particular decision depending on how it's presented, or "framed", emphasizing either the positive (gain) or negative (loss) aspects. The same information, when framed differently, can alter people's responses.

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FRAMING EFFECT AND HOW IT INFLUENCES OUR DECISIONS

What is the 'framing effect' and how it affects people's behavior

Changing the message to change the response: psychological framing