Body positive women, led by vocal millennials, are prompting HanesBrands (NYSE: HBI) to change how it meets the needs of the full-figure/plus-size consumer. For starters, millennials and other body positive women of all ages prefer the term “curvy” to describe themselves and the apparel they wear. Curvy women, nearly a third of the intimate apparel industry, are also demanding intimate apparel products designed and made specifically for their body types without compromising the fit, variety, selection, style, color and features available in other sizes. Following a yearlong immersion with curvy women, the company’s Maidenform and Playtex intimate apparel brands are introducing new bras, panties and shapewear designed to meet the needs and tastes of curvy women using language they prefer. “Body positive women are embracing their curves and have become a force in the intimate apparel category,” said Jay Turner, HanesBrands’ president and general manager for intimates. “They want to
Hanes 7 Pack Average + Full Figure Cooling Multi-Pack Bikini Panty 42h7cc, Color: Floral Black Pack - JCPenney
35 Trendy Plus Size Clothing Stores for Women
NEW Womens Fashion To Figure Dark Wash Curvy Skinny Jeans, Size 16
Rivet: Summer 2022 Issue by Sourcing Journal - Issuu
meet hannah schneider, a plus-size creator advocating for body positivity – a magazine
Brand Highlight: Chantelle
Cotton Blend Bikini Panty - 3 Pack
Curves Silky Sheer Plus Size Control Top Pantyhose
Hanes Curves Plus Size Silky Sheer Control Top Pantyhose - Macy's
Hanes Womens Curves Blackout Tights, 3X-4X, Black
HanesBrands brings intimate apparel for curvy women - Fibre2Fashion
25 Best Bras for Large Breasts 2024 - Best Bras for Big Boobs
Women's Hanes Ultimate® Comfort, Period.™ 3-Pk Brief Light Leak
Hanes Women's 3 Pack Constant Comfort X-Temp Hi-Cut Panty, Assorted, 10 : Clothing, Shoes & Jewelry