How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z

e.l.f. Cosmetics has hit on the perfect recipe to reach coveted Gen Z consumers and the secret ingredient is data.

A beauty strategy that will always be on trend

How Gen-Z Beauty Brand E.l.f. Is Gamifying Social Impact Via Roblox

e.l.f. Poreless Putty Primer Universal Sheer 21g, elf makeup

loyalty programs - Retail TouchPoints

Retail Beauty 79 Autumn 2024 by The Intermedia Group - Issuu

Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics 12/07/2023, elf make up

Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics 12/07/2023, elf make up

e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

Glossy Pop Newsletter: E.l.f. Beauty's mockumentary taps into Gen Z's love of makeup and true crime - Glossy

Twitch - Retail TouchPoints

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve - Retail TouchPoints, elf make up

How e.l.f Beauty Bolstered Customer Experience With 1st-Party Data - ActionIQ

Diving into the Diverse, Underserved Segments of the US Beauty Market

data lake - Retail TouchPoints