Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.
Companies Can't Ignore Shifting Gender Norms
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How toys became gendered—and why it'll take more than a gender-neutral doll to change how boys perceive femininity
Mattel just launched a gender-inclusive doll line
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science fiction/science fact review of Three Miles Down by Harry
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The Conversation on Gender Diversity