2. INTRODUCTION TO BRANDS – Zara brand analysis

2.1. Zara Zara was founded in 1975 by Armancio Ortega in La Coruña, Spain (Buljubasic, 2013). Zara is the top brand of their parent organisation, the Inditex Group, totalling around 66% of the company’s profits (Loeb, 2015). Together with Zara and Zara Home, the Inditex Group consists of their other fashion brands; Pull & Bear,…

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