IVY Park Retail Launch, Case Study

For the 2020 in-store launch of the IVY Park collection – Beyonce’s gender-neutral clothing line – adidas wanted to bring the collection to life in style. 

DXB Flagship Retail Launch, Case Study

Report: Beyoncé's Ivy Park Misses Adidas' Sales Targets

Absolutely No One Showed Up to Wait in Line at Beyoncé's Ivy Park

Beyoncé's Ivy Park Line With Adidas Is Selling Poorly

Adidas - Ivy Park - Roundhouse Agency

Ivy Park at Studio City, Assisted Living & Memory Care

Beyonce's Ivy Park and Adidas Unveil Ivytopia: See the Collection

ivy-park The Business of Fashion

Beyoncé's IVY PARK adidas Collection Sales Dropped 50% Last