How American Eagle Is Moving In On Victoria's Secret: Wholesome

You also won't see highly-airbrushed babes with massive cleavage in Aerie's marketing. Where Victoria's Secret has its supermodel Angels, Aerie uses models of various sizes -- some with tattoos, piercings and scars. The company scored major press for its 2014 decision to stop retouching its models.

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Aerie vs. American Eagle vs. Victoria's Secret vs. Lululemon: Which Brand Is The Best? - Extrabux

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Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times

American Eagle Outfitters

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Aerie Has Become the Go-To Brand Partner for Celebrities With a Mission - Fashionista