Apple tops Interbrand's best brands list for ninth consecutive year

For the ninth year in a row, global brand consultancy firm Interbrand placed Apple at the top of its annual list of the world's most valuable brands, assigning the tech giant a "brand value" of $408.6 billion.

Interbrand Releases 2018 Best Global Brands Report

Brand Management - Most Valuable Global Brands: Apple, Google, and Coca-Cola

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Apple retains top spot as world's best brand

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Apple named Interbrand's top global brand for eighth consecutive year

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Interbrand releases 2017 Best Global Brands report; Apple holds top spot; Google ranks #2 – Campaign Brief

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The most valuable brands in the world revealed