Jockey International Case Study Summary Jockey is a manufacturer and retailer of underwear and sleepwear for men, women and children. In their latest campaign they launched a new advertising campaign named “Redefining Comfort” that featured Rachel Zoe endorsed “Must-Haves.” “The campaign was created to convey a more glamorous side of classic Jockey products, and aims…
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CoCo Chanel, The Fashion Influencer
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Target New Retail Platform
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Jockey Launches New Campaign With Rachel Zoe's 'Must-Haves
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