How Bridget Jones boosted the market for big underwear

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Pant-demic: why Bridget Jones's big knickers are on the rise in lockdown, Fashion

Clothing – News, Research and Analysis – The Conversation – page 3

Lingerie – News, Research and Analysis – The Conversation – page 1

Bridget Jones' pants are trendy again among British women

NINGMI Shapewear Thong for Women Mid Waist Butt Lifter Short Panties Slimming Shaping Underwear Waist Trainer Black : : Fashion

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Balenciaga raking in cash selling 'Bridget Jones knickers' for eyewatering £150 a pair - Daily Star

How Bridget Jones boosted the market for big underwear

Marketing – News, Research and Analysis – The Conversation – page 14

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