Kim Kardashian Re-Names Kimono Brand 'Skims' After Criticism - PAPER Magazine

Kim Kardashian loves an hourglass silhouette, and surprised no one when she announced her own Spanx-like "solutionwear" line back in June. Unfortunately, the name she went with did cause some head scratching: Kimono. Kardashian went back to the drawing board, and as of today has officially re-launched the brand as "Skims."

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Kim Kardashian West has a new name for her shapewear label after

Kim Kardashian West has a new name for her shapewear label after

Kim Kardashian renames Kimono shapewear line SKIMS Solutionwear