Levi's Greatest Story Ever Worn Campaign

Levi’s Celebrates 150 Years of the 501 Jeans With "The Greatest Story Ever Worn": Showcasing a true story of Levi's fans attending a funeral in their favorite pair of 501s, as requested by the dearly departed.

Levi's Greatest Story Ever Worn Campaign

The Greatest Story Ever Worn

The Greatest Story Ever Worn

Levi's - The Greatest Story Ever Worn

Levi's marks 150 years of the 501 jeans in 'The Greatest Story

Levi's - The Greatest Story Ever Worn

Levi's - The Greatest Story Ever Worn

Going Out in Style in the Greatest Story Ever Worn

The Greatest Story Ever Worn

Levi's - The Greatest Story Ever Worn

Levi's - The Greatest Story Ever Worn