Generic Brand - Definition & Meaning, Marketing Overview

A generic brand refers to the brand that do not have a brand name because of lack of promotions like advertisements which otherwise raises the popularity of the product and hence its price. Generic brands are usually very less expensive. The preference of generic brands hence increases in recessions when they work as a substitute for the expensive brands. They are also preferable by the cost conscious consumers.

Porter's Generic Strategies with examples

Grocery Store Company Profile

PDF) In-store marketing: A strategic perspective

38 Marketing Plan Examples, Samples, & Templates

What Is Branding? A Brief History

Brand: Types of Brands and How to Create a Successful Brand Identity

Sustainability, Free Full-Text

What is a Marketing Plan & How to Create One [with Examples] - Venngage

Frequently Asked Questions on Patents and Exclusivity

10 New Store Opening Marketing Strategies to Follow

Kotlers Five Product Levels Model With Generic Product Business Strategy Best Practice, Presentation Graphics, Presentation PowerPoint Example

Infographic: Which Brand Strategy is Best for Mergers and Acquisitions — Freshwater Marketing

What Is Product Marketing? [Definition, Examples & More]