Under Armour launches brand with NBA star Steph Curry to rival

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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Under Armour Stephen Curry 3 Launch Event San Francisco

Can Stephen Curry Usher In a New Era at Under Armour?

Under Armour launches brand with NBA star Steph Curry to rival

Under Armour Stephen Curry 3 Launch Event San Francisco

Is Steph Curry Helping Under Armour's Basketball Biz Rival Nike's?

Stephen Curry launches Curry Brand with Under Armour

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry

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Stephen Curry launches Curry Brand with Under Armour

Under Armour's Steph Curry Brand to compete with Jordan Brand