The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

Description

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

Deinfluencer TikTok Social Media Trend

TikTok shop: Deinfluencing isn't the end of consumerist influencer culture - Vox

McGraw-Hill

Influencer: The New Science of Leading Change, Second Edition

Mikayla Nogueira

Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam

De-influencing': Closer look at an unlikely TikTok trend

The new TikTok trend is convincing people not to buy things

Deinfluencer TikTok Social Media Trend

Change framework : INFLUENCER: The New Science of Leading Change, by Sabye Siriwan