Nike Sells Hurley as Consumer Demand for Surfwear Wanes

Nike has sold surfwear brand Hurley to Bluestar Alliance, which will look to grow the beach brand amid a challenged market.

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Boardsportsource Issue 111 April/May 2022 by Source Magazine - Issuu

Nike Is Reportedly Considering Selling Hurley. We Saw Why.

Nike head of Hurley brand taking over affiliates

Boardsport Source, Issue 89, December/January 2018 ENGLISH by Source Magazine - Issuu

Nike Is Reportedly Considering Selling Hurley. We Saw Why.

Nike Could Be Selling Surfwear Brand Hurley

PDF) Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands

Nike Is Reportedly Considering Selling Hurley. We Saw Why.

ASBMAG#88 by ASBMAG - Issuu

Nike Could Be Selling Surfwear Brand Hurley

Nike sells Costa Mesa-based surfwear brand Hurley – Orange County Register

SURF APPAREL STARTUPS WITH ERIK INGERSOLL

How 2019 Treated Nike, Adidas, Puma, Under Armour and More