Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday

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It’s hard to believe that it’s been 25 years since the iconic “Just do it” slogan was introduced by Nike and their advertising agency, Wieden + Kennedy. Adweek.com recalled the rise and reign of this savvy slogan to show how three simple words defined the ethic and ethos of an era. Nike’s slogan sprang onto

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