Pantone Color Of 2023: 33 Viva Magenta Must-Haves You Need Now

Get ahead of the trend with these Viva Magenta finds from Good American, Sephora, Kate Spade, , Kylie Cosmetics, Vince Camuto, Lulus, Reebok, UGG, and more.

Hit the gym in style with this matching set from Reebok. These pieces are made from speedwick material which keeps you cool, dry, and comfortable— even during an intense workout. 

It doesn't get more comfortable than these Viva Magenta UGG boots. These boots have 3,400+ 5-star reviews.

2023 Pantone Colour of the Year Products in Viva Magenta - FASHION Magazine

Pantone Color Of 2023: 33 Viva Magenta Must-Haves You Need Now

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The Pantone Color of the Year 2023 and Why it Matters

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Pantone's 2023 color of the year is 'Viva Magenta' : NPR

Creating a Viva Magenta sequence for data visualization, by Theresa-Marie Rhyne

Pantone Color Of 2023: 33 Viva Magenta Must-Haves You Need Now

Viva Magenta is Pantone's Color of the Year 2023—here's how to shop it