Step One shares: Greg Taylor says bright underwear colours like

The online underwear group had a horror 2022, but CEO Greg Taylor turned things around thanks to brightly coloured underwear and dialling back US growth plans.

Best underwear I have ever purchased': Brand selling a pair every eight seconds launches 'buttery soft' new range

Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds

Step One underwear: 'Eggplant' coloured underwear helps drive group back to profit

Step One - The Story by Founder Greg Taylor

How the colours of your UNDERWEAR can boost your mood control your life

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Greg Taylor: From Hiking Mishap to Underwear Innovation - Balance The Grind

Industry Learnings: Step One Underwear

Step One - The Story by Founder Greg Taylor

Step One x Right Said Fred

Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds

Step One takes Big and Tall underwear a few steps further! - Bear World Magazine