Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP Push

New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus

Morrisons replaces 'I'm cheaper' strapline with EDLP stance, News

Major Brands Losing Shelf Space At Tesco, end of the beginning?

PDF) Pricing in Online Fashion Retailing: Implications for Research and Practice

Blog Topic 5: Pricing Considerations and Approaches

Can an everyday low pricing model really work for Tesco?, Analysis and Features

Pricing Options & Tactics: How Game Theory Works 🎲

Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

Analysis: How Tesco is tackling retail's three most 'significant uncertainties', Analysis

Licensed Excerpt From The LOYALTY GUIDE, PDF, Tesco

Guaranteed profit margins: A demonstration of retailer power - ScienceDirect