People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.
Don't be fooled by Victoria's Secret's feminist rebrand
Victoria's Secret's 'feminist' rebrand is as flimsy as a polyester thong, Arwa Mahdawi
Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
Albachiara Women and Sport: the other half of the sky. - Albachiara
Victoria's Secret - Wikipedia
Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist
Victoria's Secret Archives
Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant
fashion and feminism Archives
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
fashion industry Archives
Fashion Archives, Page 2 of 4
Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth
Why did Victoria's Secret's feminist 'woke' rebrand fail? - Quora