How Victoria's Secret is bucking the bralette trend
The legacy lingerie house is done with the bralette craze, pledging instead a return to its bawdier, push-up roots
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For Victoria’s Secret, sex sells. That may seem obvious, but the multibillion-dollar lingerie industry has been headed in a different direction of late. Now, as the mother of all underwear labels tries to figure out how best to keep women coming back to its lace-filled stores, it’s doubling down on the sexy bras that made it big in the first place.
How Victoria's Secret is bucking the bralette trend
Victoria's Secret Is Over Bralette Trend, Sticking With Push-Ups
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How Victoria's Secret is bucking the bralette trend
How Victoria's Secret is bucking the bralette trend
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Victoria's Secret to double down on push-up bras
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