Shein Influencer Trip

Description

Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.
Shein Influencer Trip, also known as Shein Brand Factory Tour, refers to a publicity promotion by the fast-fashion online clothing company Shein in which several social media influencers took a trip to China and toured a factory where they made posts praising the clothing company in June 2023. After word spread online, the trip became controversial because Shein allegedly runs sweatshops and has been accused of engaging in other unethical business practices. According to many posting about it online, the influencer trip was an attempt to rehabilitate the company's image but received largely negative reception and coverage.