Scroll through TikTok or Instagram reels, and you’ll be hard-pressed not to hear at least one influencer referring to a “dupe” (a.k.a. duplicate) — affordable alternatives to pricier pieces. These budget-friendly buys are basically bargain-hunting hacks to avoid splurging on luxury items. And we’re here for it! Especially with beauty, some of the bestsellers on […]
We picked our top five picks from affordable beauty brand e.l.f. Cosmetics that have gone viral — shop our favorites
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