Sports Brand Affinity Among Universities

If these colors become part of the school and fanbase's identity, are these jersey providers obtaining the same level of affinity that the colors are?

Questions On Sportswear

Contra Tischtennis supports clubs & associations.

PDF) The Impact of Brand Loyalty on Customer Purchase Intention: An Empirical Study on Basketball Shoe Brands of Adidas, Nike and Puma in Asia

Raising Awareness for Stereotypes in Sports Advertising

NCAA Athletes Are Influencers Now: Next Steps for Marketers

Panel raises concerns over rapidly changing college sports landscape

Adweek article: Student-Athlete and Brand Partnerships Increase Following New NIL Policy - LEARFIELD

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CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy - LEARFIELD

John Streitmatter on LinkedIn: Sports Brand Affinity Among

Athletics – Brand Guidelines

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Does Brand Loyalty Get in the Way of a Perfect Fit?