Watch New Columbia Sportswear ad in Quebec lost in translation? Video Online, on
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan be the goat' but the French translation soyez la chèvre isn't sitting well with some. Global's Gloria Henriquez reports.
Quebec Twitter Reacts to Literal 'Be the Goat' French Translation at Montreal Hudson's Bay
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