Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

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Star-Designer Strategy: Rebuilding Gucci with Tom Ford

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