Why Did Stanley Water Bottles Suddenly Become a Cultural Phenomenon? - The Ringer

What can the Stanley cup craze tell us about marketing trends, social media tastes, and the role of randomness in the economy? Derek consults the experts to find out.

Stanley Cups Are Just Water Bottles - The Atlantic

Classic Legendary Vacuum Insulated Bottle, 2 QT

5 facts about the NHL's Stanley Cup, Golden Knights/NHL, stanley cup

Why each NHL contender will win the Stanley Cup this season - The Athletic, stanley cup

Evolution of the Emotional Support Water Bottle – The Prophet

Tween taste is expensive these days. Blame social media.

Target Is Overrun With Stanley-Cup Lovers, stanley cup

Why each NHL contender will win the Stanley Cup this season - The Athletic, stanley cup

James Davidson on LinkedIn: ‎Plain English with Derek Thompson