How does the Indianapolis 500, European styling and a Seinfeld catch phrase help differentiate and define a new premium women's golf apparel brand? Lisa O'Hurley, CEO and Founder of LOHLA SPORT joins us to share the value that partnerships and timing play in launching a successful entrepreneurial endeavour.
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The ModGolf Podcast: Looking Outside The Golf Box To Build A Premium Golf Brand - Lisa O'Hurley, CEO and Founder of LOHLA SPORT