TikTok, Instagram Reels or Shorts: Who Will Win the Short

Google, Meta and ByteDance are in a battle for supremacy in the short-video format. WSJ's Miles Kruppa breaks down how each company is doing and shares insight into which platform might come out on top. Illustration: Ryan Trefes
Google, Meta and ByteDance are in a battle for supremacy in the short-video format. WSJ's Miles Kruppa breaks down how each company is doing and shares insight into which platform might come out on top. Illustration: Ryan Trefes

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TikTok vs. Instagram Reels vs. Shorts: Who Will Win the Short-Video Race?